Article Archive • Marketing and Coaching Blog • Reuter.marketing / 13 posts found

3 tips for high-volume headlines

Estimated reading time: 4 minutes 3 Tips for high-click headlines Is not it your intention to create a headline that is noticed by the reader and, of course, also clicked on? A wish that is in us all and with a little knowledge about the psychology behind it can also be perfectly realized. Our goal is to get our idea into the minds of the reader or webpage visitor. It is precisely this goal that we achieve most effectively in humans by arousing our curiosity ...

The brand and its missing profile

Estimated reading time: 4 minutes   The Brand and its Missing Profile I do not think it's very surprising when we hear that more than 90 percent of marketing executives are fully aware that "the brand contributes significantly to the success of a business." But there's something very puzzling: the fact that, despite this clear awareness, branding in everyday life plays a subordinate role for most people. Yes, even if completely unintentional, is negligently neglected. Thus, 76 percent of German companies lack the necessary differentiation, ...

I know that I do not know

Estimated reading time: 4 minutes I know that I do not know - contra - I know that I know nothing Researchers at Cornell University in Ithaca New York have conducted a new, very interesting study with 100 people in the field of knowledge. One topic was: "Anyone who has a clue can not always handle it and end up being the stupid one." A key finding of this research was that, in fact, this statement is true in most cases, it is a highly human trait and it keeps happening Thus, one half of these 100 subjects ...

Internet advertising outdated newspaper advertising

Estimated reading time: 2 minutes Internet advertising overtakes newspaper advertising in 2015 According to a recent study by the media agency group ZenithOptimedia, in 2015 German companies will for the first time spend more money on Internet advertising than on newspaper advertising. The search engines and online retailers make a significant contribution to this development. The study expects that in 2015 alone in Germany an investment volume of 5.17 billion euros will be invested in online advertising. Included in this sum are also the expenses for search word advertisements and also ...

Willingness to buy through e-mail marketing

Estimated reading time: 5 minutes Willingness to buy through email marketing In the article "Email marketing - The money is in the list!" I had already announced to write an article about how many email contacts are required on average, until an E -Mail receiver has enough confidence that he is willing to initiate a purchase or an order. This and more I want to show you below. It should be noted that we do not talk about an existing customer in this article, because this already has the required trust ...

Social networks pros and cons

Estimated reading time: 6 minutes Social Networks Advantages and Disadvantages Question: Do you want to participate in the boom social networks and develop your activities there? A pros and cons - "Engagement Social Networks" There are many examples that suggest that being a social media company is a successful story. It is these positive examples that lead many to make hasty decisions and rash acts. Very often, due to such success stories, the compulsion arises as soon as possible for ...

Content Marketing and Online PR

Estimated reading time: 6 minutes Your chance! Content Marketing In the corporate world, a majority of people in charge are aware that online PR and content marketing is an excellent tool for attracting attention and building trust. All the more incomprehensible is the fact that only a small minority use this effective instrument. You can not preach often enough about how important Content Marketing and Online PR is to your success story. Actually, many people are fully aware of the actual implementation ...

Dry content

Estimated reading time: 2 minutes Marla's animal views Just not too dry content These days it was finally time again to get a delicious dog food. You must know, for me as a dog this is one of the greatest experiences. It was a nice, relatively warm Saturday afternoon and my master drove me to the pet food market. Once there I was taken on a leash and we entered the animal paradise par excellence. Overwhelmed by the many fragrances and of course by the conspecifics found there, my owner has right at the entrance of the market ...

Reputation and trust in the internet

Estimated reading time: 7 minutes Reputation and trust in the Internet is the mother of success How can you stand out now from your countless competitors and thus have a unique selling point with a great competitive advantage? First impulses in this article. Let's start with two food-related questions: Do you enjoy positioning and trust on the Internet, which makes you want to become your own customer? Why should a visitor to your website, with a huge number of competitors, place an order with you? ...

Secrets of successful entrepreneurs

Estimated reading time: 6 minutes Part 1 to the series Secrets of Successful Entrepreneurs Introduction: Again and again we think about the reasons why on the one hand most companies do not manage to establish themselves firmly on the market and on the other side are faced with a small number of elite companies who achieve enviable results. An observation that is subject to constant, rapid change and can not be dealt with in a single thought process. Because many factors are important for the success of people, companies, ...
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