Is not it your intention to create a headline that is noticed by the reader and, of course, also clicked on?
A wish that is in us all and with a little knowledge about the psychology behind it can also be perfectly realized.
Our goal is to get our idea into the minds of the reader or webpage visitor.
It is precisely this goal that we most effectively achieve in humans by arousing our curiosity. A curiosity that aims to experience something new. Because that's exactly what Homo Sapiens wants for his life.
By the way, this not only applies to us humans, but also to the wildlife. Perhaps you have a pet or an animal enclosure near you, then pay attention to how curious and attentive the animals are in the wild. This is not in vain, because it satisfies, drives and is vital for survival at the same time. A cycle that closes in recurring curiosity and attention.
But now we go over to the 3 tips for high-click headlines.
Tip 1 Surprising headlines
Our brain loves to be able to make new experiences over and over again. It wants to experience new things, thereby mature and gain at the same time life experience.
With surprising headlines you can achieve exactly that. They activate curiosity through unpredictable things and unconsciously activate the pleasure center in your brain.
This in turn signals "read on, keep looking to experience something new"
Examples of surprising headlines:
Einstein is to blame
Genuine gold is produced in clarified butter
You have lost something
Tip 2 Question marks in headings
That, too, arouses curiosity! And the best thing you can do is engage the reader personally with something like "Would you ... ..?"
When you design a headline in the form of a question, the reader inevitably begins to think about his or her own opinion on the question you have formulated.
Take note of your own behavior.
Once this own opinion has been formed, it triggers a curiosity to want to know how one's own opinion coincides with the opinion of the article. Suddenly there is an urgent need for an adjustment.
Man as a social being thus develops a need that wants to experience satisfaction. In order to achieve this, he will continue to read the article, regardless of whether the opinion in the article coincides with his own or not. For even if he already finds deviations from his opinion at the beginning of the article, he will continue reading to be able to find out why for the deviation.
A naturally evoked reaction that can even be promoted through the use of psychological enhancers.
+ Tip Advertising Psychology:
You can also steer the desired yes or no answer.
Pay attention to what kind of answer you give to a non-personal question. The answer is almost always a no.
Much different will be the answer to personally-directed questions.
Tip 3 Numbers in headings
Numbers evoke a rational way of thinking with us humans. For numbers bring order and orientation together.
This will help your readers, as they see it as a good service when paying by numbers announces a structured article. If you then put this into practice in the article, you will not only win satisfied readers, but you will generate real fans over time.
There is an interesting study entitled "The Psychology of Waiting Lines". Among other things, the scientists examined subjects such as those who responded to a doctor's visit.
There were two scenarios:
In one case, the patient was told when entering the waiting room that the doctor will come soon
In the other case, the patient was told when entering the waiting room that the doctor will not be there in 30 minutes
In the first case, the patient became more and more nervous after not being called within a few minutes.
In the second case, however, patients became calmer over time, although you were not necessarily satisfied with the waiting time.
So, in connection with numbers, we learn that we humans like to know how long it takes, and that's exactly what we can do to address the reader by naming numbers in the headline.
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In a nutshell:
Tip 1 Raise the interest of your reader. Customers or prospects. Make your headlines surprising. Arouse the curiosity in humans and satisfy this thirst for knowledge with good content.
Tip 2 Design the headline as a question. Even better, involve the reader personally in the question. This makes the reader thoughts and forms his own opinion. The consequence will be that the reader as a social being then also wants to know how congruent his opinion is with that of the article content. This triggers curiosity and the reader wants to continue reading the article.
Tip 3 Relieve the human mind with your headline. Include numbers in your headline. In doing so, you satisfy the reader's rational thinking behavior by signaling order and orientation. The reader knows what is going to happen to him in the article, which in turn understands him as a competent service and will thank you as a fan.
Transform your idea and awaken human curiosity
Click-strong and warm greetings
For more than twenty-five years I have been infected with marketing and have been advising companies. Marketing is a fascinating field with unimagined possibilities, which wants to be conquered anew every day. I invite you on the infinite journey, in a world of honest and authentic marketing. Be motivated, inspired to act and learn how to set yourself apart from the broad mass of comparable market offerings. Join in, it is fun and will give you pleasure on the widest front!
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